Continuum Attends BTA Spring Break 2016 as Exhibiting Sponsor

Posted March 23, 2016by Ben Barker


Continuum was an exhibiting sponsor at the Business Technology Association’s (BTA) Spring Break 2016 on Friday, March 18 – Saturday, March 19, 2016 in New Orleans, Louisiana. The event is designed to better prepare office technology dealerships to claim a greater share of the growing managed IT services opportunity.

Dr. Steven Shepard, Founder of Shepard Communications Group, LLC, was the keynote speaker at the BTA Spring Break 2016, which also featured multiple educational sessions and a dealer panel. 

Continuum's involvement in the event was important because of the growing presence of managed IT services in the office equipment industry. In fact, a December 2014 survey of dealers by InfoTrends, the market research firm, revealed that 73 percent of the office technology dealers responding to the survey who did not offer managed IT services at the time had plans to do so. Additionally, among the dealer respondents offering managed IT services at the time, 94 percent projected that their involvement in managed IT services would increase over the next five years.


In attendance for Continuum was Senior VP and CMO, Jeanne Hopkins and Director, Office Equipment Industry, Michael Amiri. Also in attendance was President and CEO, Valderus and Board of Advisors, Continuum, Ed McLaughlin.


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Ben is a Boston-based tech marketing expert, and an avid Boston sports fan.

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