Continuum has released a Cybersecurity Sales Success Kit to help its MSP partners promote managed security services. The kit is available for immediate download, and includes customizable marketing collateral, sample email content, eBook for lead generation, sales enablement guides and resources, and more.
The Cybersecurity Sales Success Kit teaches MSPs how to provide managed security services to their clients. The kit covers various security information topics, including physical security precautions, email threats, username and password management, mobile security and secure website browsing.
Hunter Smith, Chief Information Officer at Continuum, explains how the kit can help MSPs get their clients to realize the real risk that lacking information security provides.
“When it comes to cybersecurity, perhaps the single greatest mistake made is in thinking technology and information security can be achieved after checking off all the boxes. In reality, proactive IT security requires tools, awareness and continuous monitoring and management. As their clients’ trusted advisor, MSPs can leverage this kit to combine the best of breed tools already in use with the educational materials and expertise needed to help them understand the risk and win clients over.”
Jeanne Hopkins, Senior Vice President & CMO at Continuum, knows how difficult it can be for MSPs to find the time to create marketing and sales campaigns from scratch.
“With every passing year that the Web has become more ingrained into our lives, the opportunities have increased for criminals to exploit, infiltrate and steal. Whether it’s data, identities or money – clients’ and prospects’ businesses are at risk of losing everything without a strategic cybersecurity plan in place. At Continuum, we understand it can be difficult for our MSP partners to find the time to create their own marketing and sales campaigns, so we’ve built the Cybersecurity Sales Success Kit so they may promote critical managed security services to clients and prospects at a time when these services are in such demand.”