HTG Peer Groups will hold its Q1 meeting in Phoenix, Arizona on Monday, February 1 - Friday, February 5, 2016. The event will cover a variety of topics, including sales and marketing. As a part of HTG’s 2016 Building a Sales Engine (BASE) Series, Continuum Senior Vice President and CMO, Jeanne Hopkins will present the workshop, “Inbound Marketing: Far Easier, Cheaper and More Effective than Paid Advertising."
The workshop will be held on Wednesday, February 3, focusing on the importance of creating content and putting an emphasis on inbound marketing. Jeanne will help each HTG member determine their value proposition and put themselves into the buyer’s mind by thinking about what makes their best clients the best. The overall goal of the workshop is to help HTG members gain more leads and customers.
Jeanne's accolades speak to her immense success and experience in sales and marketing. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom.
Continuum representatives will also lead discussions at various, "Seat at the Table/Lunch & Learn" sessions.