The website for Continuum's R1Soft® Server Backup Manager (SBM), www.r1soft.com, recently won a B2B Standard of Excellence WebAward from the Web Marketing Association. The new website, launched in August of 2015, features improved navigation, more digestible content, paths for users to follow and enhanced SEO. R1Soft SBM is the leading commercial backup software, deployed by more than 1,800 web hosting providers, protecting more than 250,000 servers worldwide.
The WebAward competition is produced by the Web Marketing Association and is dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. Judging criteria included design, innovation, content, technology, interactivity, copywriting and ease of use.
Stella Ubaha, Sr. Web Architect at Continuum, had this to say.
“With the new website, we increased call-to-actions from seven to 38 and saw tremendous website engagement with overall conversion increasing. Our changes also allowed significant improvement in site performance, specifically in the categories of page size and page speed. The site is much easier for our web hosting provider customers and prospects to navigate and information flows very well.”