HTG Visits Continuum's New Office to Set 2016 Goals and Strategies

Posted March 30, 2016by Ben Barker


Earlier this month, Arlin Sorensen and Peter Sorensen of HTG Peer Groups stopped by Continuum's new Boston headquarters at 99 High Street to discuss the strategic relationship and goals between HTG and Continuum. The duo met with a bevvy of Continuum team members, including VP of Sales, Mark Connolly, Senior VP and CMO, Jeanne Hopkins, and Senior Product Marketing Manager, Shannon Mayer.

While in Boston, Arlin and Peter walked the Continuum team through a strategic relationship planning session. Other topics of discussion included patterns and trends in the industry, the market economic cycle (what the life cycle of the products that impact HTG members look like), opportunities for growth, and ways to improve the working relationship between Continuum and HTG. 

Arlin Sorensen, Founder and CEO of HTG, knows how valuable the relationship between HTG and Continuum is. 

"There is a lot of potential as we uncover the opportunities and put some focus on how to effectively work hand in hand.  That’s really the secret to how we move the channel forward together – we have to learn to build mutually successful relationships.  For far too long there has been a divide between the manufacturers/distributors and the MSP/VAR/Solution Providers who buy all the technology products and resell them to the end customer."

Arlin wasn't the only one who felt the meeting was valuable. Shannon Mayer knows how important HTG is to Continuum's success.


“It was incredibly eye-opening to have HTG walk us through the Strategic Relationship planning exercises. We came away with a clear understanding of where we are currently and where we want to be in the future. HTG Peer Group members are an important part of our partner ecosystem and we now have a plan that will enhance our relationships and help us get to the next level of engagement."


By the time the Boston meetings concluded, a 2016 plan had been effectively created.


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Ben is a Boston-based tech marketing expert, and an avid Boston sports fan.

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