“All marketing is is salesmanship multiplied. If you know how to sell to a customer, you know how to market to them.”
"Marketing is fishing with a net rather than a pole.”
"You've either closed it or hosed it."
If you were at the Robin Robins Producers Club in Nashville, Tennessee last week, chances are you heard these notable quotables from the IT industry's most in-demand marketing consultant, sales trainer, and author, herself! I was lucky enough to escape the aftermath of Juno and fly down to Music City to attend her sessions and talk to the MSPs who've had tremendous success with her Technology Marketing Toolkit. As someone who frequently writes about sales and marketing best practices on our MSPblog, I walked away from the event with a better understanding of the challenges you and many other MSPs face when it comes to these core areas of your business.
While I can't give away any of Robin's secret sauce, check out my recap below! If you're not already using her services and are struggling to grow your marketing program, many of our partners swear by her, and I now see why!